Amika Soulfood Nourishing Mask
Amika Soulfood Nourishing Mask
Amika Soulfood nourishing mask: a creamy deep conditioner, weekly or every wash
This rich, creamy mask is for all hair types 1 to 4c in need of deep conditioning. Use it once a week as a treatment, or in place of your everyday conditioner.
It is color safe and keratin safe, and suitable for chemically treated hair. The formula is vegan certified and cruelty free.
What the brand says it does
Its product page describes a vitamin and nutrient-packed mask that hydrates, conditions and nourishes strands, rich yet lightweight. After one use, it reports:
- 11.4x more moisturized hair
- 91% more manageability
No trial size or method is published for either figure.
On the ingredients behind it:
- Jojoba seed oil: contains essential fatty acids, antioxidants and vitamins that help moisturize and soften strands.
- Sea buckthorn: an omega-rich superfruit berry that nourishes strands, scalp and skin, restoring lipids in the hair to help increase shine, manageability, softness and strength.
The Kure, Hydro Rush and Normcore lines are on Amika shampoos, stylers and other masks at Nava.
Product specification
| Size | 2 oz (60 ml); 8 oz (250 ml); 16 oz (500 ml) |
| Form | Rinse-out hair mask |
| Named ingredients | Jojoba seed oil; sea buckthorn |
| Hair type | All hair types 1 to 4c in need of deep conditioning |
| When to use | After shampooing, on wet hair roots to ends; leave 5 to 7 minutes, then rinse; weekly, or as an everyday conditioner |
| Silicones | Yes: dimethicone is on the ingredient list |
| Free from | Labelled sulfate free (SLES and SLS), paraben free and phthalate free; no mineral oil |
| Treated hair | Color safe; keratin safe; suitable for chemically treated hair |
How to use it
After shampooing, for example with the Normcore signature shampoo, gently massage the mask through wet hair from roots to ends. Leave it on for 5 to 7 minutes, then rinse.
For added moisture, the brand suggests blending in 2 to 3 pumps of Water Sign hydrating oil. Avoid contact with eyes.
Before you buy
Does it replace my conditioner? It can. It is made to be used either as a weekly treatment or as an everyday conditioner.
Does it contain protein or silicones? There is no protein ingredient on the list. Dimethicone, a silicone, is on it, with jojoba seed oil, sea buckthorn oil and panthenol.
Why does my jar look different? Natural sea buckthorn varies in color and texture, so the mask may too. This does not affect how it works.
Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your jar.