Amika Normcore Signature Shampoo
Amika Normcore Signature Shampoo
Amika Normcore signature shampoo: a sulfate-free wash for medium to thick hair
This lathering shampoo is for medium to thick hair that needs nourishment. It is the wash half of the Normcore pair, followed by Amika Normcore Signature Conditioner.
It is color safe and keratin safe, and suitable for chemically treated hair. The formula is vegan certified and cruelty free, and it is labelled silicone free.
What the brand says it does
Its product page describes a sulfate-free shampoo packed with a cocktail of vitamins and antioxidants, for clean, soft and nourished hair. It reports:
- Hair 7x more conditioned, when the shampoo and conditioner are used together as a system
- 94% agree it gently cleanses hair without stripping moisture, in an at-home consumer test of 51 participants
On the ingredients behind it:
- Coconut acid: helps to provide excellent lathering and conditioning.
- Sea buckthorn: one of the few known plant sources of the fatty acid omega 7, rich in vitamins C and A and antioxidants.
Hydro Rush, The Kure and other lines sit on the Amika shelf, from Normcore to The Kure.
Product specification
| Size | 9.2 oz (275 ml); 33.8 oz (1 l) |
| Form | Sulfate-free shampoo |
| Named ingredients | Coconut acid; sea buckthorn |
| Hair type | Medium to thick hair seeking nourishment |
| How to use | A quarter-sized amount on wet hair, focused on the roots; wash twice; follow with Normcore conditioner or the Soulfood mask |
| Silicones | None: labelled silicone free |
| Free from | Labelled sulfate free (SLES and SLS), paraben free and phthalate free; no mineral oil |
| Treated hair | Color safe; keratin safe; suitable for chemically treated hair |
How to use it
Massage a quarter-sized amount through wet hair, focusing on the roots, then rinse. Wash twice: the first time to cleanse, the second to get the full benefit of the formula. Rinse fully.
Follow with Normcore conditioner or the Soulfood mask, as part of your wash routine. Avoid contact with eyes.
Before you buy
Can I buy the shampoo and conditioner together? Yes. Nava lists the Normcore shampoo and conditioner set in 9.2 oz.
Does it contain fragrance? Yes. Fragrance is on the ingredient list. The scent notes shown for it are apricot, lily of the valley, sandalwood, pink grapefruit and vanilla.
Is the packaging recycled? The 9.2 oz and 33.8 oz bottles contain post-consumer recycled plastic.
Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your bottle.