Amika The Kure Intense Strength Repair Mask
Amika The Kure mask: a weekly rinse-out treatment for damaged, dry hair
This rich mask is for all hair types 1 to 4c with damage and dryness, and it is aimed at high porosity hair. It goes on once a week, on wet hair after shampoo.
It is color safe and keratin safe, and suitable for chemically treated hair. The formula is vegan and cruelty free.
What the brand says it does
Its product page describes a mask that helps strengthen and boosts moisture, and gives these results after one use:
- 5.6x stronger hair
- 82% less breakage
- 9.2x more conditioned hair
- Tested as safe for color-treated hair
Its footnote ties the strength and conditioning figures to continued use, and no trial size or method is published.
On the ingredients behind it:
- Fortifying technology: helps target and strengthen hair prone to breakage.
- Plant butters: deliver rich moisture and nourishment.
- Sea buckthorn: loaded with vitamins C and A, the fatty acid omega 7 and antioxidants.
For the rest of the routine, browse Amika wash care, stylers and masks at Nava.
Product specification
| Size | 3.3 oz (100 ml); 8.4 oz (250 ml); 16 oz (500 ml) |
| Form | Rinse-out hair mask |
| Named ingredients | Fortifying technology; plant butters (mango seed, shea); sea buckthorn; borage seed oil |
| Hair type | All hair types 1 to 4c with damage and dryness; aimed at high porosity hair |
| When to use | Weekly, on wet hair after The Kure shampoo; leave 10 minutes, then rinse |
| Silicones | Yes: dimethicone is on the ingredient list |
| Free from | Sulfates (SLES and SLS), parabens, phthalates, mineral oil |
| Treated hair | Color safe; keratin safe; suitable for chemically treated hair |
How to use it
After washing with The Kure strength repair shampoo, massage the mask through wet hair. Leave it on for 10 minutes, then rinse well.
Use it as a weekly treatment. Avoid contact with eyes.
Before you buy
Is this the Kure Intense Bond Repair Mask? It appears to be the same mask under a new name. The brand's old Intense Bond Repair Mask page address now opens its Intense Strength Repair Mask page.
Does it contain silicones? Yes. Dimethicone is on the ingredient list. The plant butters it lists are mango seed butter and shea butter, alongside borage seed oil and sea buckthorn oil.
Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your jar.