Amika The Kure Bond Repair Shampoo
Amika The Kure Bond Repair Shampoo
Amika The Kure shampoo: a strength repair wash for damaged hair
This shampoo is for all hair types 1 to 4c with damage, and it is aimed at high porosity hair. It is the wash step of The Kure routine, used before The Kure conditioner.
It is color safe and keratin safe. The formula is vegan certified and cruelty free.
What the brand says it does
Its product page describes a gentle shampoo that strengthens and helps prevent future breakage, and gives these results after one use:
- 2x stronger hair
- 55% less breakage
- Tested as safe for color-treated hair
Its footnotes tie the figures to using the shampoo and conditioner continuously as a system, and the color-safe result to testing the two together. No trial size or method is published.
On the ingredients behind it:
- Fortifying technology: helps target and strengthen hair prone to breakage.
- Plant butters and vegan proteins: deliver moisture and nourishment.
- Sea buckthorn: loaded with vitamins C and A, the fatty acid omega 7 and antioxidants.
Stylers, oils and other wash care sit across every Amika line we carry.
Product specification
| Size | 9.2 oz (275 ml); 33.8 oz (1 l) |
| Form | Shampoo |
| Named ingredients | Fortifying technology; plant butters and vegan proteins; sea buckthorn |
| Hair type | All hair types 1 to 4c with damage; aimed at high porosity hair |
| How to use | A quarter-sized amount on wet hair, focused on the roots; wash twice; follow with The Kure conditioner |
| Silicones | Yes: dimethicone-based ingredients are on the list |
| Free from | Labelled sulfate free and paraben free; no mineral oil |
| Treated hair | Color safe; keratin safe |
How to use it
Massage a quarter-sized amount through wet hair, focusing on the roots, then rinse. Wash twice: the first time to cleanse, the second to get the full benefit of the formula. Rinse fully.
Follow with The Kure strength repair conditioner as part of your wash routine. Avoid contact with eyes.
Before you buy
Is this the Kure Bond Repair Shampoo? It appears to be the same shampoo under a new name. The brand's old bond repair shampoo page address now opens its Strength Repair Shampoo page.
Is there a weekly step to add? Once a week, the rinse-out Kure mask goes on after this shampoo and stays on for 10 minutes.
Does it contain silicones? Yes. Bis-PCA Dimethicone, PEG-12 Dimethicone and Disodium PEG-12 Dimethicone Sulfosuccinate are on the ingredient list.
Is it sulfate free? It is labelled sulfate free. The first cleanser on its ingredient list is sodium C14-16 olefin sulfonate, a sulfonate rather than a sulfate.
Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your bottle.