Amika Forget Frizz Anti-Frizz Shampoo
Amika Forget Frizz Anti-Frizz Shampoo
Amika Forget Frizz shampoo for medium to thick, wavy and coily hair that frizzes
This smoothing shampoo is for medium-to-thick, coarse, wavy and coily hair, types 2a to 4c, prone to frizz. The brand positions it as the first step in a frizz-fighting routine.
It is vegan and color safe. The bottle is made with 90% post-consumer recyclables.
What the brand says it does
Its product page reports that it:
- Helps reduce frizz by up to 74% for 72 hours
- Locks in moisture and locks out frizz for 72 hours, sealing in long-lasting smooth
- Gives all-day frizz control and lightweight hydration
- Keeps hair frizz free, no matter the weather, with an extended humidity shield
A footnote ties these results to testing for up to 72 hours. The page gives no participant count.
On the ingredients behind it:
- Extended humidity shield: heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity.
- Water lily extract: helps tame frizz and improve manageability.
- Aloe leaf juice: helps add shine and lets hair retain its natural moisture.
- Sea buckthorn: rich in fatty acids, antioxidants, vitamins and lipids, it helps nourish the cuticle and seal in hydration.
Velveteen Dream, Big Hit and The Kure sit with it on Nava's Amika aisle, shampoos through styling sprays.
Product specification
| Size | 9.2 oz (275 ml) or 33.8 oz (1 l) |
| Form | Smoothing anti-frizz shampoo |
| Hair type | Medium-to-thick, coarse, wavy and coily hair, types 2a to 4c, prone to frizz |
| Brand-stated result | Helps reduce frizz by up to 74% for 72 hours |
| Named ingredients | Extended humidity shield; water lily extract; aloe leaf juice; sea buckthorn |
| How to use | Massage through wet hair, then rinse |
| Silicones and acids | Phenyl trimethicone, glycolic acid and lactic acid are on the ingredient list |
| Free from | Labelled sulfate, paraben, phthalate and mineral oil free; vegan; color safe |
How to use it
Massage through wet hair, then rinse. Avoid contact with eyes.
Follow with the matching Forget Frizz conditioner, first on its product page's works-well-with list.
The same list adds Frizz-Me-Not, The Shield and the Smooth Over 60-second treatment.
Before you buy
Is it for fine or straight hair? The brand names medium-to-thick, coarse, wavy and coily hair, types 2a to 4c. It makes no claim for straight hair.
What else is in the formula? After water, the first ingredients are sodium cocoyl isethionate and cocamidopropyl betaine. Glycolic acid, lactic acid, coconut oil, phenyl trimethicone and fragrance are on the list too.
Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your bottle.