WELLA Emmi Rugged Texture Paste 2.53 Oz

Wella EIMI Rugged Texture Paste, 2.53 oz

Build lived-in, defined texture with Wella EIMI Rugged Texture paste. The matte-finish formula sculpts rugged, piecey definition with a strong yet flexible hold that lasts — and stays reworkable, so you can reshape your style throughout the day.

Easy to apply and easy to control, this 2.53 oz paste is ideal for short to mid-length styles that call for separation, movement, and a no-shine, natural look. Warm a small amount between your fingertips and work through dry hair, shaping as you go.

• Matte finish with defined, rugged texture
• Strong, flexible, long-lasting hold
• Reworkable throughout the day
• 2.53 oz

Professional texture styling from Wella's EIMI line.