L'Oreal Paris Excellence Cool Creme Hair Dye 4.11 Ash Brown

L'Oreal Paris Excellence Cool Creme 4.11 Extra Ash Brown is a permanent hair color designed to deliver rich, cool-toned brown shades while providing full gray coverage. Perfect for those looking to neutralize unwanted warm, brassy undertones, this formula helps you achieve a sophisticated, deep ash brown finish at home.

This protective coloring system is formulated to care for your hair during and after the coloring process, leaving your strands feeling soft, strong, and visibly radiant with long-lasting cool reflects.

Key Ingredients

• Purple Technology - helps neutralize brassy yellow and orange undertones for a cooler color result
• Pro-Keratin - helps protect and strengthen the feel of hair during coloring

How to Use

1. Perform a patch test 48 hours before use.
2. Mix the coloring cream with the developer according to the enclosed instructions.
3. Apply the mixture evenly to dry, unwashed hair, starting from the roots and working through the lengths.
4. Leave on for the recommended development time, then rinse thoroughly and apply the post-color purple mask.

• Provides 100% gray coverage with a rich, multi-dimensional finish
• Formulated with anti-brass purple technology to maintain cool tones
• Includes a nourishing post-color mask for added shine and softness
• Deeply conditions hair while locking in vibrant, long-lasting color