Amika Big Hit Volumizing Shampoo

Amika Big Hit volumizing shampoo: lightweight volume for fine to medium hair

This shampoo is for fine to medium hair, types 1 to 3a, that falls flat. It is the first step of a wash routine with Amika Big Hit Volumizing Conditioner.

It is vegan certified and color safe, and no silicone appears on its ingredient list.

What the brand says it does

Its product page describes a volumizing shampoo with weightless moisture that boosts volume instantly. In its testing, it reports:

1. Instant volume that lasts all day, based on a professional evaluation of 32 subjects
2. 2.3x more volume, tested with the shampoo and conditioner used together as a system
3. 91% said their volume lasted for 24 hours, in a 7-day consumer study of 32 participants using the shampoo and conditioner
4. 98% said they had instant volume, in a 2-week consumer study of 56 participants using the shampoo, conditioner and Rising Star spray

On the ingredients behind it:

1. Caffeine: helps energize limp hair and promote sebum elimination.
2. Glycerin: adds and retains moisture in strands.
3. Sea buckthorn: loaded with vitamins C and A, the fatty acid omega 7 and antioxidants.

Hydro Rush, The Kure and Normcore care sit on the Amika shelf at Nava, Big Hit to Bust Your Brass.

Product specification

How to use it

Massage through wet hair, then rinse. Follow with the Big Hit conditioner. Avoid contact with eyes.

To finish dry hair, its product page pairs it with the Rising Star root-lift finishing spray.

Before you buy

What does it smell like? Fragrance is on the ingredient list. The scent shown on its product page is the brand's signature blend: apricot, lily of the valley, sandalwood, pink grapefruit and vanilla.

Does it contain sulfates? It is labelled sulfate free; its first cleanser is sodium C14-16 olefin sulfonate, a sulfonate rather than a sulfate.

Can the ingredient list change? It can. To confirm the formula suits you, check the list printed on your bottle.